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adidas Group with strong start into 2015

• Group sales increase 9% on a currency-neutral basis[1]

• Revenues in euro terms grow 17% to a first quarter record of € 4.1 billion

• Strong momentum at adidas and Reebok with currency-neutral sales up 11% and 9%, respectively

• Double-digit growth in Western Europe, Greater China and MEAA

• Gross margin stable at 49.2%

• Operating margin excluding goodwill impairment increases 0.1pp to 8.9%

• Net income from continuing operations excluding goodwill impairment up 22%

• Group confirms full year guidance


adidas Group currency-neutral sales increase 9% in the first quarter of 2015

In the first quarter of 2015, Group revenues increased 9% on a currency-neutral basis, driven by a double-digit increase at adidas as well as high-single-digit growth at Reebok. Currency translation effects had a positive impact on sales in euro terms. Group revenues grew 17% to € 4.083 billion in the first quarter of 2015 from € 3.480 billion in 2014. Currency-neutral adidas revenues increased 11%. This development was driven by double-digit sales increases in running, at adidas Originals and adidas NEO as well as a high-single-digit increase in training. Currency-neutral Reebok sales were up 9% versus the prior year as a result of double-digit sales increases in the training and studio categories as well as mid-single-digit sales growth in Classics. Revenues at TaylorMade-adidas Golf decreased 9% currency-neutral, mainly due to sales declines in the metalwoods and irons categories, which more than offset a double-digit increase in golf apparel.


“We got off to a successful start to the year with our adidas and Reebok brands enjoying great momentum. With our innovative performance products, fashion-driven styles and highly engaging marketing campaigns, we have excited our consumers around the world.” 

Herbert Hainer, adidas Group CEO


Currency-neutral sales grow in nearly all market segments

In the first quarter of 2015, on a currency-neutral basis the combined sales of the adidas and Reebok brands grew in all market segments except Russia/CIS. Revenues in Western Europe increased 11% on a currency-neutral basis, due to double-digit sales growth at both the adidas and Reebok brand. Currency-neutral sales in North America increased 7%, as a result of high-single-digit sales growth at adidas. Revenues in Greater China were up 21% on a currency-neutral basis reflecting double-digit top-line growth at adidas and Reebok. Currency-neutral sales in Russia/CIS declined 3% as mid-single-digit growth at Reebok was more than offset by sales declines at adidas. In Latin America, revenues grew 6% on a currency-neutral basis with a double-digit improvement at Reebok and a mid-single-digit increase at adidas. In Japan, sales were up 7% on a currency-neutral basis due to strong double-digit sales increases at Reebok as well as low-single-digit sales growth at adidas. Sales in MEAA grew 10% on a currency-neutral basis, reflecting a double-digit top-line improvement at adidas.


Revenues in Other Businesses were down 1% on a currency-neutral basis. Double-digit sales increases in Other centrally managed businesses as well as high-single-digit growth at Reebok-CCM Hockey were more than offset by the sales decline at TaylorMade-adidas Golf.


With the exception of Russia/CIS, currency translation effects had a positive impact on segmental sales in euro terms.

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